The autoresponder is without a doubt one of the best marketing tools you can get. It is a widely used application that will automatically respond to any email that it receives. They are considered to be magical indeed, triggered by a blank email that they receive to their address. Once they receive this email, they automatically start working for your business.
Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking. Depending on the servers and speed of the Internet, the email response will happen very fast. Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.
google_protectAndRun("render_ads.js::google_render_ad", google_handleError, google_render_ad);
One of the best things about autoresponders is the fact that they are always available. They are always there 24/7, providing your clients and customers with the information they seek. They will make your business life easier, by boosting your sales. They require little work from you, yet they are easy to operate. They can also make managing your customers and clients easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.
Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business. You can preset it to say a variety of messages, even inform your clients about future offers and products. This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on. Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.
Contrary to popular belief, not all buyers are impulse buyers. Research has shown that less than 15% of those who visit websites are impulse buyers. Although most websites focus themselves on getting visitors to buy their products immediately, most buyers need time to think about a product or offer they will purchase it. Most buyers don’t like to buy something immediately, simply because they may not be familiar with the product or know what it can do for them. Therefore, most buyers will learn all they can about something before they decide to go ahead and purchase it.
You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers. They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities. You can also choose to send out price lists as well, or welcome new clients to your organization. If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.
In the world of Internet marketing, autoresponders are simply beneficial to have. They are worth more than the price you pay for them, simply because they will provide you with so much for so little. One of the best in the business is www.Automatic-Responder.com. Sending out information is easy with an autoresponder - as it will provide information about your company and products to interested clients the instant they need it.
All in all, an autoresponder will help you operate your business easier than ever before. Unlike other programs you can get for your online business, autoresponders will keep you in a constant state of readiness. You can feel free to go out and do what you want - and rest assured that your autoresponder will be there to supply information to those who need it.
Email Deliverability Tips
Ensuring requested opt-in email i
s delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Permission
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
Subscriber Addresses
When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.
List Maintenance
Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.
Message Format
Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.
Content
Many ISP’s filter based on the content that appears within the message text.
Website URL:
Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.
Words/phrases:
Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.
Images:
Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.
Attachments:
With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.
CAN-SPAM Compliance
The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.
Reputation
Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:
* http://www.isipp.com/iadb.php
* http://www.bondedsender.com
* http://www.habeas.com
Relationships & Whitelisting
Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.
Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.
|
